It’s a forever changing job being a SEO (Search Engine Optimisation) copywriter, regarding the changing algorithms and indexing techniques by the major search engines.

The information in this post can help your copywriting become a trusted source for Google and potentially aid in increasing your rankings. Google uses many factors to determine the relevance and trustworthiness of copy. These are just a few.

Most newcomers to copywriting start by reading the blog posts of Matt Cutts began to explain that Google uses many factors (other than PageRank) to evaluate and rank pages. Matt continues to describe the use of keywords and their relationships to other page factors.

For instance, let’s say one keyphrase you’re working with in your copy is “flat monitor.” Keyphrases work best when all the words remain in their exact order. That is, when you use the entire phrase “flat monitor” as opposed to using only the single words “flat” and “monitor” individually. Matt confirms this by saying relevance and trust might be increased in Google’s eyes when the words “flat” and “monitor” are used next to each other.

Why would it matter? cont’d..

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KNOW WHO YOUR CUSTOMERS ARE

Whether you are running a successful business, social enterprise or charity, you need to know who is buying your goods or services, and whose needs you are meeting. The greater your understanding of people and their needs, the more successful you can be in meeting those needs and growing in business.

UNDERSTAND THE DETAILS OF YOUR BUSINESS – in particular the thing that drive costs

The greatest vision in the world will only get you so far – if you dont have a clear understanding of what makes your business work, you cant plan strategically or make good decisions. Build a simple financial model. The process will make you think carefully about all the cost items you will have, and playing with the numbers will help you identify the activities that drive your costs.

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Your results:

You are: Iron Man

Iron Man 80% Green Lantern 70% Spider-Man 65% Superman 60% Catwoman 55% Supergirl 53% The Flash 45% Hulk 45% Batman 45% Robin 40% Wonder Woman 38%

Inventor. Businessman. Genius.

Take the “Which Superhero am I?” quiz…

I knew I would be

Via: MissRogue

Lots of new people, especially new clients and consumers get confused by what a programmer is, and what a person like me – a “front end web developer“, oh and im a freelancer too..

To save me writing down more titles, acronyms, etc.. I found a great article at Chris Heilmans site www.onlinetools.org/articles/fed2.html

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This is a very straight forward way of getting extra revenue from your web site.

I can see this would be of use to various people who write books, and want more than just an image link on their homepage, this is a whole new site dedicated to selling books on Amazon.

All you have to do is register at the Amazon Associates General site. Choose “a-store”, select the colours, text and books, then you are given a link to put on your site. All the hosting for the A-store is done by Amazon.

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As a follow up to my last article, and also a latest bookmark on my del.icio.us list, check out an article which summarises the technologies for 2007.

Lets have a look at what they list: The Biggest Web Trend of 2007 Will Be…

>> Definately thumbs up for Mobile tech. and rich internet apps..

Whilst your there subscribe to ReadWrite web as its a good source of up to date information on web services and cool apps. Definately a place to check out whats going on in 2007.

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Considering you can now take web design programs online many people now learn web design from home.

A fresh start to an exciting year, I’m really excited about getting involved with new projects and clients in 2007.

I also have made a list of what I aim to do for the first part of the new year:

1. Write more articles – for related magazines – creative match, .net, etc.
2. Keep up with the networking > events, conferences and local meetups.
3. Increase freelance work in Brighton
4. Get local deskspace in a office in Brighton (or Hove, actually)
5. Extracurricular activity: Sailing and jogging Brighton

I like making these lists whatever stage I am in my life, its a good way to set goals and also look back to see how successfull you have been.

The GTD (Getting Things Done) wikipedia resource should be useful further reading to creating a successfull day to day working life.

Or a new article on Yahoo – Five Principles for Happiness in 2007