People in business will lose a percentage of that business however successful they are, however good their service is, and however good their products are.

Changes in market trends are the main cause.. Today the current market trend being rumours around the big ‘R’ for recession.

One of the principles of professional salemanship is that you as a freelancer or small business should regard yourself as a businessperson in your own right. In other words, don’t rely on people to find you. Think about how you network, and how think about what type of image you think you give as an individual.

The following tips are applicable now for finding new leads, but can be applied to any time in your business career.

Sources of finding new business:

• Past customers
• Past enquiries
• ‘Used to supply’ list
• ‘They said ‘No'’ list
• Press and online directories
• Local papers
• Collecting business cards
• Referrals and reccommendations

The cheapest and most effective method to track and measure messages to your customers is by email marketing. It creates new dialogue between you and your customers, and allows you to showcase your ideas, products and talent.

Think about this, if even they don’t buy something from you straight away often what happens is you bring your presence to their mind and they may just require your help on current or future projects.

Making your name and brand pop up in your customers mind when they think of web design, or freelance coder for example.

If you are in Brighton on the 21st August you may want to come along to the free Email Marketing Masterclass that Callender Creates are running in partnership with Pure360, to learn all about the ways that email campaigns can help create new leads for your business.

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