Make yourself Free and Easy
This Excerpt is from Duct Marketing Blog:
Web people like to talk about clear and smooth businesses or web sites as those that are very simple for the visitor to navigate and experience. There are many places your business can fall down in this regard and all perform a marketing function, for good or bad.
So, here are some common places to look and make sure you are easy.
Are you easy:
- To communicate with – voicemail, email, contact us page, IM, click to call,
- To understand – narrowly defined market, simple core message of value
- To listen to – two or three well developed presentations on message
- To speak to – ability to listen and advise, know when to say no and thank you
- To network with – think give before get, throw away the score card
- To trust – consistency and content, be the authentic you, educate – don’t sell
- To buy from – smooth transaction, delivery, follow-up
- To work with – engaging experience, results driven
- To refer – tools that teach how to refer, give partners way to refer – workshops
This applies to you, whether just starting out or have been going for a few years – take a look at each point to see what you think you score highly for and those that you don’t.
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