The 5 essential sites that I visited everyday in 2007

Flickr > Reading comments about my pics, and looking at my contact lists latest photos.
Delicious > For finding links i had forgotten.
Twitter > Microblogging for the masses connected community.

(more…)

The annual event held at Earls Court in London, saw many more people attending the event than last years.. Over 3000 people filled the venue each day.

Also probably the least geekiest web event to attend in the web industry calendar.

I attended on the wednesday, when I saw the following presentations:

(more…)

It’s a forever changing job being a SEO (Search Engine Optimisation) copywriter, regarding the changing algorithms and indexing techniques by the major search engines.

The information in this post can help your copywriting become a trusted source for Google and potentially aid in increasing your rankings. Google uses many factors to determine the relevance and trustworthiness of copy. These are just a few.

Most newcomers to copywriting start by reading the blog posts of Matt Cutts began to explain that Google uses many factors (other than PageRank) to evaluate and rank pages. Matt continues to describe the use of keywords and their relationships to other page factors.

For instance, let’s say one keyphrase you’re working with in your copy is “flat monitor.” Keyphrases work best when all the words remain in their exact order. That is, when you use the entire phrase “flat monitor” as opposed to using only the single words “flat” and “monitor” individually. Matt confirms this by saying relevance and trust might be increased in Google’s eyes when the words “flat” and “monitor” are used next to each other.

Why would it matter? cont’d..

(more…)