Jayonline Webdev Blog

Two articles published this month - online, and in print.

Firstly I’ve had another article published over at FreelanceUK.com.

I haven’t written about SEO for a long time, and I just wanted to recap on what is happening out there with Web 2.0 and SEO. Perhaps demonstrating by following a few ethical methods for SEO, you can create meaningful content for the search engines as well as more importantly, your sites readers.

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Well, the creme de la creme Web Design and Development Conference in Austin, Texas certainly lived up to its formidable reputation.

And it’s hard to put into one blog post an event that encompasses so many aspects of the web, real time social networking, some marketing, and a lot of partying with new friends.

One interesting statistic was that it was thought 20% of America’s iPhone users were at SxSw. There were a lot of iPhones, and Apple products everywhere you looked. It felt like being part of a community just by having similar gadgets with these folks.

I really loved the openness of the event, it’s true - you can sit next to a Vice president of Yahoo! on one side and an A list web celebrity on the other.

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Here’s a link to an article over at Freelance Switch. There are many Blogs about really useful aspects of freelancing life, with tips and great articles.

They have listed 10 of the best. Enjoy..

The annual event held at Earls Court in London, saw many more people attending the event than last years.. Over 3000 people filled the venue each day.

Also probably the least geekiest web event to attend in the web industry calendar.

I attended on the wednesday, when I saw the following presentations:

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It’s a forever changing job being a SEO (Search Engine Optimisation) copywriter, regarding the changing algorithms and indexing techniques by the major search engines.

The information in this post can help your copywriting become a trusted source for Google and potentially aid in increasing your rankings. Google uses many factors to determine the relevance and trustworthiness of copy. These are just a few.

Most newcomers to copywriting start by reading the blog posts of Matt Cutts began to explain that Google uses many factors (other than PageRank) to evaluate and rank pages. Matt continues to describe the use of keywords and their relationships to other page factors.

For instance, let’s say one keyphrase you’re working with in your copy is “flat monitor.” Keyphrases work best when all the words remain in their exact order. That is, when you use the entire phrase “flat monitor” as opposed to using only the single words “flat” and “monitor” individually. Matt confirms this by saying relevance and trust might be increased in Google’s eyes when the words “flat” and “monitor” are used next to each other.

Why would it matter? cont’d..

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