It’s a forever changing job being a SEO (Search Engine Optimisation) copywriter, regarding the changing algorithms and indexing techniques by the major search engines.

The information in this post can help your copywriting become a trusted source for Google and potentially aid in increasing your rankings. Google uses many factors to determine the relevance and trustworthiness of copy. These are just a few.

Most newcomers to copywriting start by reading the blog posts of Matt Cutts began to explain that Google uses many factors (other than PageRank) to evaluate and rank pages. Matt continues to describe the use of keywords and their relationships to other page factors.

For instance, let’s say one keyphrase you’re working with in your copy is “flat monitor.” Keyphrases work best when all the words remain in their exact order. That is, when you use the entire phrase “flat monitor” as opposed to using only the single words “flat” and “monitor” individually. Matt confirms this by saying relevance and trust might be increased in Google’s eyes when the words “flat” and “monitor” are used next to each other.

Why would it matter? cont’d..

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Lots of new people, especially new clients and consumers get confused by what a programmer is, and what a person like me - a “front end web developer“, oh and im a freelancer too..

To save me writing down more titles, acronyms, etc.. I found a great article at Chris Heilmans site www.onlinetools.org/articles/fed2.html

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This is a very straight forward way of getting extra revenue from your web site.

I can see this would be of use to various people who write books, and want more than just an image link on their homepage, this is a whole new site dedicated to selling books on Amazon.

All you have to do is register at the Amazon Associates General site. Choose “a-store”, select the colours, text and books, then you are given a link to put on your site. All the hosting for the A-store is done by Amazon.

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As a follow up to my last article, and also a latest bookmark on my del.icio.us list, check out an article which summarises the technologies for 2007.

Lets have a look at what they list: The Biggest Web Trend of 2007 Will Be…

>> Definately thumbs up for Mobile tech. and rich internet apps..

Whilst your there subscribe to ReadWrite web as its a good source of up to date information on web services and cool apps. Definately a place to check out whats going on in 2007.

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Considering you can now take web design programs online many people now learn web design from home.

A collection of Eric Meyer’s favourite web resources and useful links

http://gallery.theopalgroup.com/selectoracle - English & Spanish translations of CSS2 and CSS3 selectors
http://www.nils.org.au/info.aspx?page=614 - web accessibility toolbar
http://squarefree.com/bookmarklets - bookmarklets
http://favelets.com - favelets over at tantek’s site

Who says Christmas can’t involve geekery?

24ways.org returns from last year’s triumphant set of articles, spanning the 24 days of xmas. Its a great resource where leading web developers and programmers post an article each day.

..(another) rounded corner article, flickr jscript feed, and and accessibility article have been posted so far. Loving the variety and exposure to new techniques I wouldnt normally dabble in.

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Anyone who has not been on twitter is fortunate not to have their time sucked into more social networking, on the new service called Twitter www.twitter.com.

When ever you have a minute you can add a twitter comment to your profile using IM, the web or a mobile device. Or perhaps all 3 thruout the day depending on where you are at.
Its a ruby on rails based web site, and lets you remind friends, and even yourself what you are doing and what you did last night (thank fully theres a remove twitter function).

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