User Experience (UX) is the term used to describe all the factors that contribute to a site user’s overall perception of a web site.
UX design involves the process of designing the interaction between a human (user) and a machine (computer). It includes graphic design, information design and a wide variety of usability methods.
The importance of positive User Experience can be the difference between enjoyment of using a web site and negative feelings towards . If users feel a web site is not easy to use, or face too many barriers, an otherwise excellent product could fail. Good User Interface Design can make a product easy to understand and use, which results in greater user acceptance and more business for you.
The way a user interacts with your site it vital, as you only have the visitors attention for a few seconds before they decide to go to a competitor, or click back to the search results page.
I can advise on the best way to structure your existing sites information, when I do a new site I take into account the aims for your web site and make it as easy as possible for your products and services to be seen.
An article on web usability I always go back to is by Jakob Nielsen “Ten Usability Heuristics“. Listing ten general principles for user interface design